Month: September 2025

We analyzed more than 2 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum reach. Recently, we realized our way of calculating…

This roundup covers Facebook statistics in 2025. Recently, we realized our way of calculating MRR and ARR wasn’t giving us the clearest picture of our business. A few months ago,…

Barry Greene is a jazz guitar professor who teaches thousands of students online. With Buffer, he’s able to share daily lessons across four platforms without the stress of constant posting.…

An in-depth look at Buffer vs. Later, from how much you’ll pay to what each plan includes, and which tool is the better fit depending on your needs. Recently, we…

Buffer for iOS 26 is our biggest update ever. With a fresh Liquid Glass design, a brand-new Apple Watch app, a smarter calendar, posting goals, and shortcuts for capturing ideas…

Growing on Instagram takes time and effort — but with these tried-and-tested tips, the path to an engaged following is a lot more straightforward than you might think. Recently, we…

One of the first hires we made at Buffer was for our customer support team, and that was intentional. We've always wanted every person who reaches out to feel genuinely…

Everyone says consistency is the key to growth on social media: more likes, more shares, more leads. And they’re right — Buffer’s own data shows that consistent posting can multiply…

Recently, we realized our way of calculating MRR and ARR wasn’t giving us the clearest picture of our business. A few months ago, we made the decision to cancel the…

There is a school of thought that views the whole of human existence, from the cave dwellers who discovered fire to the skyscraper and smartphone-designers of today, as an expansive…