How to Go Viral on TikTok: 10 Actionable Tips (With Examples)
There are various strategies to increase your chances of achieving viral success on TikTok. This article will share 10 such tips. As an Engineering Manager at Buffer, I write a…
6 Must-Try Instagram Story Ideas for Your Next Post
To get the attention of the massive audience for Instagram Stories, you’ll need to get creative. Here are some genius story ideas (with examples!) that you can apply to your…
How a Simple Google Sheet Helped Me Post Consistently on LinkedIn for the First Time in 5 Years
Here’s the framework and a simple Google Sheets template that changed things for me, along with how to replicate it yourself. As an Engineering Manager at Buffer, I write a…
8 of the Best AI Productivity Tools to Help You Optimize How You Work
As a self-proclaimed tools nerd, I’m testing the ever-growing list of AI productivity tools on the market. These are the ones I keep coming back to. As an Engineering Manager…
9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)
Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd in 2025 — complete with tried-and-tested examples. As an Engineering Manager at Buffer, I write…
4 Alternative Ways to Approach Black Friday on Social Media in 2025
Consumer sentiments and shopping habits are changing. In this article, we highlight alternative approaches to Black Friday for businesses. As an Engineering Manager at Buffer, I write a lot —…
How to Create a Social Media Marketing Strategy in 7 Steps
Throwing stuff on the wall and seeing what sticks won’t guarantee a positive ROI from your social media efforts. Learn how to build an effective social media strategy from scratch…
TikTok LIVE Can Help Boost Your Following — Here’s How to Go Live and Why You Should
Everything you need to know before your first TikTok LIVE, including a step-by-step guide and best practices, along with some ideas to inspire you. As an Engineering Manager at Buffer,…
I’ve Never Offered a Black Friday Sale — Here’s What My Boutique Does Instead to Have a Six-Figure Weekend
Emily Grey knew her small boutique couldn’t compete with other sales on Black Friday, so she decided to try something completely different for her holiday promotion. Learn why it’s helped…
AI Emails Me Content Ideas Every Morning — Here’s How That System Works
Here’s how I set up a content loop of ideas using AI – and how you can do it too. As an Engineering Manager at Buffer, I write a lot…