How to Create a Social Media Marketing Strategy in 7 Steps
Throwing stuff on the wall and seeing what sticks won’t guarantee a positive ROI from your social media efforts. Learn how to build an effective social media strategy from scratch…
TikTok LIVE Can Help Boost Your Following — Here’s How to Go Live and Why You Should
Everything you need to know before your first TikTok LIVE, including a step-by-step guide and best practices, along with some ideas to inspire you. Most creators use Buffer to schedule…
I’ve Never Offered a Black Friday Sale — Here’s What My Boutique Does Instead to Have a Six-Figure Weekend
Emily Grey knew her small boutique couldn’t compete with other sales on Black Friday, so she decided to try something completely different for her holiday promotion. Learn why it’s helped…
AI Emails Me Content Ideas Every Morning — Here’s How That System Works
Here’s how I set up a content loop of ideas using AI – and how you can do it too. Most creators use Buffer to schedule posts. I turned it…
The Best Time to Post on Twitter/X: Based on Data from 1 Million Posts
We analyzed more than 1 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter). Most creators use Buffer to schedule posts.…
How to Get More Followers on Facebook for Free in 2026: 10 Tried-and-True Tactics
You don’t need a big budget to build a big audience. Use these smart strategies to get more followers on Facebook, starting today. Most creators use Buffer to schedule posts.…
How I Turned One Community Conversation Into Weeks’ Worth of Content
In this post, we get into how I filled up my calendar with questions from my community – and used Buffer’s Community feature to translate them to content. Most creators…
6 Social Listening Tools and What They’re Best for (With Alternatives)
Social listening is the art and science of monitoring what your buyers and potential customers are saying about. Here are the six best tools that make this job easier. Most…
How AI Dictation Tools Changed The Way I Work (And Which Ones Are Worth It)
In this article, Kateryna shares the results from testing four AI-powered speech-to-text tools in her daily workflow. Most creators use Buffer to schedule posts. I turned it into a creativity…
13 Trending Songs on TikTok in Dec 2025 (+ How to Use Them)
An up-to-date list of the most viral songs and sounds on TikTok in December 2025 — and how to use them to boost your content. Most creators use Buffer to…