Posting top-notch content that your audience can connect with should always be your first priority for Instagram growth. But when you feel like you’ve got that down pat, is there anything else you can do to boost your content performance?
As it turns out, there might be.
We dug into Buffer’s rich Instagram data to answer a big question: What’s the ideal posting frequency for growth on Instagram in 2025?
We analyzed over 2 million posts from 100,000+ Instagram accounts — and the data paints a really clear picture: the more you post, the better your content performs.
Technically, this is not news. At Buffer, we bang on about consistently posting a lot. So do plenty of successful creators and, even Instagram’s top boss, Adam Mosseri.
But what does ‘consistency’ actually mean? How often should you be posting on Instagram? How much is too much?
You want specifics? We have them.
Let’s explore what the data says about Instagram posting frequency’s effect on follower growth, reach, and more.
Jump to a section:
How often should you post on Instagram?
Buffer data shows that posting 3-5 times per week on Instagram is likely the sweet spot for achieving both reach and growth without burning out or sacrificing quality.
Posting more frequently than this will lead to more reach and followers, but the returns are diminishing.
⚡️ Posting between 3 and 5 times weekly can more than double follower growth rate, compared to posting one or two times weekly.
✨ Posting 3–5 times weekly could boost your reach per post by around 12% compared to your baseline.
In this analysis, we looked at Instagram feed posts — so photos, reels, and carousels — not Instagram Stories, since stories aren’t ideal for reaching new audiences. More on this below.
That said, if you’re a full-time creator or Instagram-focused brand (and you can do so without sacrificing content quality), you could bump that number up to 6-9 or 10+ posts weekly for a follower boost.
Our analysis shows that posting 6–9 times per week could yield nearly 3.7× the increase in follower growth rate (0.44%) of posting 1–2 times per week.
Posting 10 or more times per week could mean about a 5.5× increase (0.66%).
More growth, yes, there are those diminishing returns we talked about.
The biggest jump in reach per post happens when you move from 1–2 to 3–5 posts per week — about a 12% lift.
Increasing beyond that still drives gains, but the size of each step up gets smaller: 6–9 posts/week adds another ~6 percentage points, and 10+ posts/week adds ~5 more.
On the opposite end of the spectrum, the minimum amount to post on Instagram is 1-2 times per week. Posting any less than that could result in account stagnation or even a drop in followers.
Our recommendations in a nutshell:
- 🌱 If you just want to stay active or maintain your account: 1–2 posts/week
- 🪴 Grow your audience in a sustainable way: 3–5 posts/week
- 🌳 Maximize your growth (treat with caution): 6–9+ posts/week
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