Posting on TikTok for 100 Days Changed Me: Here’s the System That Made it Possible
I grew my TikTok views by 357% and became a lot less anxious about showing up online. Here’s my exact system (with a template). Social media was never just a…
19 Newsletters for Creators and Marketers in 2026
With the newsletters on this list, you’ll be able to stay on top of all developments in social media and learn from amazing experts Social media was never just a…
TikTok Analytics for Creators and Brands: The Metrics That Actually Matter
In this guide, we’ll go through everything you need to know about TikTok analytics — how to access and read your TikTok analytics, what numbers you should track, and how…
Replying to Comments Boosts Engagement by 5-42% on These Major Platforms
Replying to comments can boost social media engagement by 5-42% across platforms, according to our analysis of nearly 2 million posts. Here’s how it works and why it matters. Social…
User-Generated Content: What It Is, Why It Matters, and How to Add It to Your Strategy
Learn all about user-generated content — what it is, why you should use it, and how to leverage it in your marketing channels. Social media was never just a one-way…
We Built a New Feature to Help You Manage Comments Across 6 Platforms
With Buffer’s Community, you can see and reply to comments from Instagram, Facebook, Threads, Bluesky, X, and LinkedIn — all in one workspace. For free. Social media was never just…
Top 11 Social Media Engagement Tools to Build Your Community
Discover 11 social media engagement tools that help you reply to comments faster, manage DMs, and build stronger audience connections. Social media was never just a one-way broadcast channel. A…
The Wuthering Heights Trailer Is Peak “I Can Fix Him” Fantasy
The trailer for Emerald Fennell’s already controversial feature film adaptation of Wuthering Heights is here, and if this clip is anything to go by, the capital D-discourse around the movie…
Sonequa Martin-Green Leaves Door Open for Starfleet Academy and Discovery Crossover
One of the best things about the larger Star Trek universe is how interconnected its worlds can be. Easter eggs abound. Plot threads can cross series. The actions of characters…
Rian Johnson Has a Wild Way to Save Poker Face from Cancelation
Poker Face has been canceled by Peacock. After two seasons, the Columbo-inspired mystery series created by Rian Johnson has possibly met its end, despite strong reviews from critics. But that’s…