Instagram’s New Friends Map: What It Is, How It Works, and What You Need to Know
Instagram’s new Friends Map is here. Learn how it works, how to keep your location private, and what it means for creators and brands. If you were a fan of…
The Anatomy of a Great Hook: How to Grab (and Keep) Attention in 2025
In this guide, we’ll break down the elements that make up good hooks. Attention is expensive, and if you don’t win it in the first few seconds, your content may…
19 Trending Songs on TikTok in 2025 (+ How to Use Them)
An up-to-date list of the most viral songs and sounds on TikTok in 2025 — and how to use them to boost your content. I don’t know about you, but…
Introducing Bulk Upload: Turn a Spreadsheet Into Scheduled Posts in Seconds
Schedule up to 100 posts at once with Buffer’s new Bulk Upload feature. Import a CSV, review your posts, and publish. Ideal for creators, teams, and agencies who plan social…
How Often Should You Post on Instagram in 2025? What Data From 2 Million Posts Tells Us
Data-backed guidance on how often to post on Instagram in 2025 for maximum reach and growth. Insights from 2M+ posts reveal the sweet spot for frequency without burnout. Posting top-notch…
Instagram SEO: How to Rank on Instagram and Get Your Posts on Google
Your Instagram posts can now appear on Google. Learn the ins and outs of Instagram SEO so your content and profile rank at the top of search results This week,…
How We’re Empowering the Entire Buffer Team to Become Creators
We’re intentionally investing in building a team of Buffer creators as a company-wide initiative. Here’s exactly how (and why we’re doing it). If you’ve been seeing Buffer teammates pop up…
Facebook Marketing for Small Businesses and Creators: Tips, Tools, and Tactics That Work
Turn Facebook into a powerful tool for connection and growth with everything you need to create a smart, simple Facebook marketing strategy. With its massive reach, flexible content formats, and…
15 Simple Things You Can Do Today That Will Make You Happier, Backed By Science
Looking for some low-lift ways to make yourself happier? Here’s some of the best research that we’ve found on personal happiness. Happiness is something we think about a lot at…
Beginner’s Guide to Social Media Advertising: Which Platform to Choose + Costs of Each
Learn the basics of social media advertising — what it is, benefits, costs, platforms, and pro tips. Run your first paid campaign without the overwhelm. Raise your hand if you’ve…