Facebook Marketing for Small Businesses and Creators: Tips, Tools, and Tactics That Work

Turn Facebook into a powerful tool for connection and growth with everything you need to create a smart, simple Facebook marketing strategy. Facebook Marketing for Small Businesses and Creators: Tips, Tools, and Tactics That Work

With its massive reach, flexible content formats, and built-in engagement, Facebook is still one of the most powerful marketing tools for creators and small businesses.

“For brands targeting Millennials, Gen X, or niche communities, Facebook is where real conversations are still happening,” says Cashé Collocott, founder of Kidd Digital, a boutique social media agency, “You just need to know how to show up strategically.”

As a creator and marketer who lives on Facebook and runs my own Facebook group, I can personally attest to the power of the platform for building your brand and connecting with the right people. You just have to know how to use it.

Here’s how a smart Facebook marketing strategy can help you harness a platform of over 3 billion active users.

Jump to a section:

What is Facebook marketing?
The top 5 benefits of Facebook marketing
Is Facebook marketing right for your business or brand?
Getting started: How to set up your Facebook account
How to create a Facebook marketing strategy step by step
What to post on Facebook: the main content types
Best practices and Facebook marketing tips
How to grow and engage your audience on Facebook
Facebook advertising basics
Track your performance with data-driven Facebook marketing
How a social media marketing tool helps you show up and stay on track
More Facebook resources
Facebook marketing FAQs

What is Facebook marketing?

Facebook marketing refers to using Facebook’s tools (like Facebook business pages, ads, groups, and reels) to build your brand, connect with your audience, make some sales, grow your following, or whatever it is that you want to achieve.

For creators, small business owners, and marketers, Facebook marketing is all about showing up consistently, building trust, and reminding folks why they followed you in the first place. Think of it as your digital storefront, community board, and word-of-mouth network, all rolled into one scrollable feed.

The top 5 benefits of Facebook marketing

With billions of active users and powerful tools to help you reach exactly the right people, Facebook is still one of the best places to grow your brand online. Let’s break down the top five reasons why Facebook marketing deserves a spot in your strategy.

1. Massive and diverse reach

With over 3 billion monthly active Facebook users, the social media giant remains the most-used globally (as an active user, I feel pretty validated by my choice of social media platform right now).

The ability to get in front of such a vast audience offers incredible opportunities to connect with new customers across various demographics. Whether your audience is local or global, cat lovers or coffee snobs, there’s a good chance they’re on the scroll right now.

2. Get your content in front of the right eyes

Facebook’s targeting tools are like matchmaking for marketers, helping your posts reach people who will actually care. You can filter by interests, behaviors, location, and even life events. Basically, it’s less shouting into the void and more speaking directly to your people.

3. Multiple content formats to tell your story

From long-form social media posts and photo carousels to videos, stories, and reels, Facebook lets you tell your story your way. Whatever your vibe and your goal, there’s a format that fits.

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You can learn more about the different post types in th