How Often Should You Post on LinkedIn in 2025? Data From 2 Million+ Posts

Posting more often definitely helps you grow on LinkedIn. The research has shown it, and I've experienced it myself. But, how much more?

I’ve grown my account to nearly 20,000 followers with different experimental approaches to posting, from 30-day consistency challenges to skipping entire weeks. Meanwhile, my colleague Sabreen has crossed 17,000 by posting every single day for the past year.

These varied approaches are common. Some creators swear by posting once a week. Others insist on posting daily — or even multiple times a day. With so much conflicting advice, it’s hard to know who’s actually right.

So we teamed up with Buffer’s data scientist, Julian Winternheimer, to dig into over 2 million posts from 94,000+ LinkedIn accounts. Our goal: to figure out how posting frequency really impacts reach and engagement on LinkedIn — and whether you can post too much.

If you’ve only been guessing at your LinkedIn cadence till now, this is for you.

How often should you post on LinkedIn?

🚀 According to our findings, moving from 1 post a week to 2 to 5 is like flipping a switch — LinkedIn starts distributing your content more widely and rewarding you with stronger per-post performance.

Our data shows that posting 2 to 5 times weekly on LinkedIn is the sweet spot for improving reach and engagement without overwhelming your schedule.

This cadence can mean +1,182 more impressions per post and a 0.23 percentage point lift in engagement rate compared to posting just once a week.

Julian also adds that, if you can sustain it, posting more is almost always better, not only in terms of total engagement, but engagement per post as well.

📈 Posting 6 to 10 times weekly pushes the gains further with +5,001 more impressions per post and a 0.76 percentage point increase in engagement rate.

⚡ At 11+ posts per week, the lift is dramatic with nearly 17,000 more impressions per post, 3x more engagements, and a 1.4 percentage point jump in engagement rate compared to posting just once.

One post a week isn’t enough. It keeps you active, but leaves growth on the table.

What’s more, these results are consistent no matter your audience size. Whether you’ve got 500 followers or 50,000, posting more often makes every single post work harder.

Our recommendations in a nutshell:

• 🪴 Grow your audience in a sustainable way: 2 to 5 posts per week
• 🚀 Accelerate reach and engagement: 6 to 10 posts per week
• 📈 Maximize growth (if you can maintain quality): 11+ posts per week

The study: How posting frequency affects growth on LinkedIn

Buffer’s data scientist, Julian Winternheimer, analyzed mo