The Best Time to Post on TikTok in 2025 — New Data
We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views. At Buffer, we build with customers,…
17 Threads Stats You Need to Know in 2025 (+ What They Mean for Your Strategy)
Up-to-date Threads statistics for 2025: audience, usage, engagement, and best posting windows. Plus, data-backed tips to grow with conversation-first content. At Buffer, we build with customers, not just for them.…
Dark Mode Has Arrived at Buffer 👻
Reduce eye strain, protect your focus, and create content comfortably any time of day, whether you’re scheduling posts at midnight or engaging with your community at dawn. At Buffer, we…
What Is Social Listening, Why It Matters, and How to Form Your Strategy
Social media listening goes beyond direct tags and mentions. See how to analyze conversations, find trends, and improve your overall strategy. At Buffer, we build with customers, not just for…
I Met With 30+ Buffer Users: Here’s What They Taught Me
Buffer’s Nathan Nannenga talked to 30+ creators about how they plan, create, and post. Here’s how their feedback is helping to reshape Buffer. At Buffer, we build with customers, not…
Liam Hemsworth Helps The Witcher Find Geralt’s Humanity in Season 4
The Witcher season 4 represents a time of significant change for the show. The most obvious aspect of this, of course, is the fact that Liam Hemsworth has taken over…
Do Posts with Links Affect Content Performance on X?
We analyzed 18.8 million X posts from 71,000 accounts to uncover how link posts really perform in 2025. At Buffer, we build with customers, not just for them. If you’ve…
Everything I’m Trying to Grow to 1,000 Followers on Threads
In this article, I detail everything I’m trying to grow to 1,000 followers on Threads. At Buffer, we build with customers, not just for them. If you’ve seen my LinkedIn…
13 Trending Songs on TikTok in 2025 (+ How to Use Them)
An up-to-date list of the most viral songs and sounds on TikTok in 2025 — and how to use them to boost your content. At Buffer, we build with customers,…
18 Small Changes That Made Buffer a Little Better in 2025
From faster bug resolutions to smoother workflows, these quiet improvements made Buffer more reliable and consistent for creators in 2025. At Buffer, we build with customers, not just for them.…