I’ve Never Offered a Black Friday Sale — Here’s What My Boutique Does Instead to Have a Six-Figure Weekend
Emily Grey knew her small boutique couldn’t compete with other sales on Black Friday, so she decided to try something completely different for her holiday promotion. Learn why it’s helped…
AI Emails Me Content Ideas Every Morning — Here’s How That System Works
Here’s how I set up a content loop of ideas using AI – and how you can do it too. As an Engineering Manager at Buffer, I write a lot…
The Best Time to Post on Twitter/X: Based on Data from 1 Million Posts
We analyzed more than 1 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter). As an Engineering Manager at Buffer, I…
How to Get More Followers on Facebook for Free in 2026: 10 Tried-and-True Tactics
You don’t need a big budget to build a big audience. Use these smart strategies to get more followers on Facebook, starting today. As an Engineering Manager at Buffer, I…
How I Turned One Community Conversation Into Weeks’ Worth of Content
In this post, we get into how I filled up my calendar with questions from my community – and used Buffer’s Community feature to translate them to content. As an…
6 Social Listening Tools and What They’re Best for (With Alternatives)
Social listening is the art and science of monitoring what your buyers and potential customers are saying about. Here are the six best tools that make this job easier. As…
How AI Dictation Tools Changed The Way I Work (And Which Ones Are Worth It)
In this article, Kateryna shares the results from testing four AI-powered speech-to-text tools in her daily workflow. As an Engineering Manager at Buffer, I write a lot — Slack messages,…
How to Go Viral on TikTok: 10 Actionable Tips (With Examples)
There are various strategies to increase your chances of achieving viral success on TikTok. This article will share 10 such tips. As an Engineering Manager at Buffer, I write a…
6 Must-Try Instagram Story Ideas for Your Next Post
To get the attention of the massive audience for Instagram Stories, you’ll need to get creative. Here are some genius story ideas (with examples!) that you can apply to your…
How a Simple Google Sheet Helped Me Post Consistently on LinkedIn for the First Time in 5 Years
Here’s the framework and a simple Google Sheets template that changed things for me, along with how to replicate it yourself. As an Engineering Manager at Buffer, I write a…