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Here’s the framework and a simple Google Sheets template that changed things for me, along with how to replicate it yourself. As an Engineering Manager at Buffer, I write a…

As a self-proclaimed tools nerd, I’m testing the ever-growing list of AI productivity tools on the market. These are the ones I keep coming back to. As an Engineering Manager…

Black Friday and Cyber Monday marketing guidance to help you stand out from the crowd in 2025 — complete with tried-and-tested examples. As an Engineering Manager at Buffer, I write…

Consumer sentiments and shopping habits are changing. In this article, we highlight alternative approaches to Black Friday for businesses. As an Engineering Manager at Buffer, I write a lot —…

Throwing stuff on the wall and seeing what sticks won’t guarantee a positive ROI from your social media efforts. Learn how to build an effective social media strategy from scratch…

Everything you need to know before your first TikTok LIVE, including a step-by-step guide and best practices, along with some ideas to inspire you. As an Engineering Manager at Buffer,…

Emily Grey knew her small boutique couldn’t compete with other sales on Black Friday, so she decided to try something completely different for her holiday promotion. Learn why it’s helped…

Here’s how I set up a content loop of ideas using AI – and how you can do it too. As an Engineering Manager at Buffer, I write a lot…

We analyzed more than 1 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter). As an Engineering Manager at Buffer, I…

You don’t need a big budget to build a big audience. Use these smart strategies to get more followers on Facebook, starting today. As an Engineering Manager at Buffer, I…